When was the last time you examined the design of a trophy or medal you received? Have you considered how this small symbol of achievement represents an industry undergoing significant transformation in speed, sustainability, and personalization? Badges And Medals has emerged as a leader in this revolution, turning traditional awards into meaningful works of art through nearly five decades of innovation.

The story begins in a small New Zealand town during the 1970s, where Badges And Medals originated as a jewelry store driven by artisanal passion. Over time, the business shifted its focus to custom awards, recognizing both the opportunities and challenges in this specialized field. When Hamish Larsen and his father Arnie took over the family business in 2016 after acquiring it from Australia, they identified critical shortcomings in the industry that demanded modernization.

The traditional awards industry suffered from three fundamental problems:

• Lengthy production cycles: Complex manufacturing processes resulted in unacceptable delays for time-sensitive events.
• Environmental impact: Conventional production methods relied on harmful materials and unsustainable practices.
• Lack of customization: Cumbersome ordering systems limited creative expression, producing generic, uninspired designs.

These issues not only diminished customer satisfaction but contradicted the company's commitment to quality craftsmanship. A comprehensive transformation became imperative.

Badges And Medals established four foundational principles to redefine industry standards:

• Speed: Streamlined production and supply chain management significantly reduced delivery times.
• Convenience: Simplified ordering processes with intuitive digital tools and expert guidance.
• Affordability: Efficient operations and scaled production made premium custom awards more accessible.
• Sustainability: Adoption of eco-friendly materials and responsible manufacturing practices.

Through consistent quality and innovation, Badges And Medals expanded from serving local sports organizations to becoming an international leader in custom awards. Today, the company operates in seven countries with over 300 employees, supported by an extensive supplier network and logistics team capable of delivering orders worldwide.

More than 5,000 organizations annually choose Badges And Medals as their awards partner, valuing not only efficient service but also the company's commitment to personalized design, environmental responsibility, and the meaningful recognition each award represents.

For Badges And Medals, custom awards represent more than physical objects—they embody cultural values, inspirational moments, and personal achievements. The company continues to invest in sustainable materials and global expansion, aiming to become the world's most trusted partner for meaningful recognition.